Total Cost of Ownership Calculator

Find out what age and identity verification is really costing you … and how Veratad can help.

Verification’s Business Impact

Age and identity verification have a significant effect on businesses across categories. If you need to know that your customer is who they say they are, you need verification. And if your chosen solution doesn’t adhere to users’ needs – minimizing friction while maximizing confidence – it will lead to abandonment.

This is the key to determining the total cost of ownership of a verification solution. Every abandonment during the onboarding or purchase cycle is a direct loss of potential revenue. Conversely, every abandonment that’s avoided through smarter journey construction or friction minimization contributes directly to the bottom line. For high-volume or high-dollar applications, the impact can easily reach six or seven figures annually.


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