Veratad’s API validates and standardizes your database, improving customer engagement and the quality of your data.
Validate Customer Details Instantly
The only way to connect with customers is through accurate, reliable contact information. But a significant amount of contact data that businesses collect is invalid. Veratad improves the quality of your customer database by validating email, phone and address data against reliable sources. With more accurate information, you can improve customer outreach while reducing time and budget wasted on dead-end contacts.
DATA VALIDATION BENEFITS
- Reduce unnecessary email bounces
- Increase engagement rates
- Improve reputation with mailbox providers
- Convert more leads into customers
- Reach more customers with less budget
- Protect the customer experience
Your Customer Outreach
What’s the cost of 1,000 bounced emails? Or direct mailers sent to hundreds of wrong addresses? Marketing and customer outreach campaigns are only as successful as the quality of the databases behind them. Data validation enables you to gather real, accurate contact data at point of collection. You can then revalidate data at any time to ensure ongoing database accuracy. This prevents invalid contact details from ever entering your CRM.
Data Validation Features
Based on billions of sent emails, Veratad performs a three-step email validation check for each email address that is verified. This includes a check against the mailbox provider to validate email addresses. RFC spells out the formal rules for email addresses. But in the real world, ESPs (email service providers) sometimes accept addresses that aren’t RFC-valid and reject addresses that are. Veratad built its validator on both real-world data and RFC specifications to provide more accurate email validation.
Veratad’s email address validator also factors in custom ESP grammar. All major ESPs have their own custom grammar rules, affecting whether an email address is valid for that mailbox provider. Veratad integrated custom grammar checks for Gmail, Hotmail, Yahoo and more into its email validator. The tool also adds custom grammar checks once new rules are discovered.
The email validation service will let you know if an email:
- Is deliverable
- Is a disposable address
- Is a role based address
- Exists on the targeted domain
- Is high, medium or low risk
- Has a typo and will return the correct email address in this case
The address validation API allows you to parse, validate, normalize and geocode addresses from 249 countries and territories in the world—in fractions of a second.
Each address is assigned a permanent durable ID for reseller prevention, velocity calculations, and data integrity
Validate addresses from any country in the world with unified representation of address fields across different countries and support for local language addresses
Valid addresses are not always deliverable. Validate against official postal records for a given country or addressing area
Leverage the precision of geocoordinates for business needs like tax calculations
Parsing and Normalization
Receive consistent data across address format and global languages to better create model features
The phone validation API will let you know if a phone number is valid, the type of line, the carrier, the country code and return a normalized version of the number.
Is the phone number provided a valid number or one that can not be found in the sources
Returns if the number is Mobile, Landline, VoIP or Prepaid
Lets you know which carrier this phone number belongs
Lets you know what country the number is associated
Returns the valid format of the number with the country code